Services

Brand Identity
Packaging Design
Art Direction
UX/UI
Web Development
Content Strategy

The client partnered with us to redefine their presence in the professional hair-care space. The vision was to build a luxury B2B shampoo brand that could speak to salons and retailers with the same level of refinement found in high-fashion beauty houses.

We crafted a holistic identity and digital experience—elevating every brand touch-point: from packaging and logo design, to product storytelling and their new online platform.

The result is a brand built to inspire trust, quality, and desire in an increasingly competitive professional hair-care market.

Rather than building a consumer-style shampoo brand, we shaped a B2B-focused ecosystem designed to support long-term partnerships: salons, distributors, retailers, and stylists.

Our strategy focused on positioning the brand as a technical authority—premium formulas, scientific credibility, and a luxury retail aesthetic.