KromCare

Krom Care

A complete luxury brand build

Services

Brand Identity
Packaging Design
Art Direction
UX/UI
Web Development
Content Strategy

A complete luxury ecosystem

The client partnered with us to redefine their presence in the professional hair-care space. The vision was to build a luxury B2B shampoo brand that could speak to salons and retailers with the same level of refinement found in high-fashion beauty houses.

We crafted a holistic identity and digital experience—elevating every brand touch-point: from packaging and logo design, to product storytelling and their new online platform.

The result is a brand built to inspire trust, quality, and desire in an increasingly competitive professional hair-care market.

Beauty, science & business

Rather than building a consumer-style shampoo brand, we shaped a B2B-focused ecosystem designed to support long-term partnerships: salons, distributors, retailers, and stylists.

Our strategy focused on positioning the brand as a technical authority—premium formulas, scientific credibility, and a luxury retail aesthetic.

The discovery

During research we found that professional shampoo buyers trust brands that combine high-end visual identity with transparent product information and ingredient education.

We learned that salons needed packaging that didn’t just look luxurious, but also performed in daily operational environments—easy to store, easy to display, instantly recognizable.

This insight became the foundation of the entire brand experience.

Luxury without cliché

We intentionally stayed away from generic beauty clichés. Instead, we built a visual identity rooted in clarity, material nuance, and subtle detail—luxury through precision, not noise.

The design language is gender-neutral, minimalist, and timeless—an identity that resonates in both B2B and consumer spaces without leaning too commercial or too clinical.